Curiosity, creativity and a little bit of chaos.

ApsideDown is an independent experimental creative technology studio exploring the intersection of games, electronics and interactive experiences. We turn curious ideas into things you can interact with, play with and experience. From playful hardware experiments to game-inspired systems, we enjoy exploring unusual possibilities and bringing them to life through technology and creative experimentation.

Building systems with whimsical hearts.

What we explore

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Games & Playful Systems

Game worlds, interactive mechanics and playful systems that invite people to explore, experiment and engage.

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Electronics & Embedded Tech

Curious hardware experiments, connected devices and embedded systems that bring ideas into the physical world.

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Interactive Experiences

Exploring ways for people to interact with technology through engaging and unexpected experiences.

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Experimental Systems

Combining different disciplines, testing unusual ideas and learning by building things that might not fit neatly into a category.

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Our approach

Experiment. Build. Discover.

We believe in following curiosity, trying things out and learning through the process of making. Ideas evolve through experimentation, prototypes and unexpected discoveries. Not everything needs to have a conventional answer. Sometimes the interesting part is finding out what happens when different things come together.

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Let's make something interesting

Have an idea? Let's talk.

We're open to collaborations, commissions and project enquiries. If something we're doing sparks an idea, we'd love to hear from you.

Get in touch ↗